Rob Yandell

Editor, Publisher, Events

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Has ITV not learnt its lesson, BBC poaching doesn’t guarantee success

It has been reported that BBC Breakfast star Susanna Reid is being lined up to front yet another revamped morning show on ITV with the promise of a £1m deal and less train time.

Great news for Susanna, who gained more star status after her turn on the dance floor during the last series of Strictly Come Dancing. The question I ask myself though, is why does ITV continue to poach the BBC’s talent for such large fees after so many failures? Continue reading