Social media is all about listening and engagement, right? Of course, but it can also play an important role when it comes to first impressions. The reason for this post is that I’ve been surprised at how some media companies are letting themselves down.
I spent a day at the Publishing & Media Expo (PME) this week at Earls Court in London; a day well spent. Its strength as an event lies in its seminar and keynote programme and I crammed in as many as possible.