Rob Yandell

Editor, Publisher, Events

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Personalised content v privacy – how do you strike the balance?

In a world where we are bombarded with information through trusty old e-mail marketing and now social media, how can personalisation help with delivering relative content?

Our company has published magazines since 1986 to niche, controlled audiences which means we don’t send our publications to just any old Tom, Dick and Harry. If you want something for free, the very least you can do is fill in a reader registration form so we know a little about you, right? Continue reading