Rob Yandell

Editor, Publisher, Events

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We’d Like To Make Money Too Google, Please Play Fair

Google has become so dominant that it’s now beginning to worry me and surely it’s only going to get worse. The fact that we have all used Google so heavily means we can only blame ourselves; we’ve fed the monster after all.

Of course, we have to play by their rules as choice flies out of the window and we consistently struggle to adapt to new algorithms to ensure our website’s perform to their potential.

But how can our website’s perform? We’re able to produce quality content on our magazine sites only because advertisers choose to use them to market themselves – and banner ads still play the starring role when it comes to revenue.

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Guest blogging is often quality and relevant, so why the dim view?

I read a lot of blog posts and if I’ve enjoyed one I’ll want to know who wrote it, what they do and possibly even add them to my social network. This means a link to the author’s profile, website or Twitter handle at the bottom of the post is useful.

So why does it feel like Google tarnishes everyone with the same brush? Although we all know that people use guest blogging to link-build there are lots of people out there who are writing and publishing legitmate, relevant content which people like me value.

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Unique content is SEO gold, so what about press releases?

Content is king and the emphasis being placed on it for SEO and good Google rankings is massive for 2014. So what happens when you base content on a press release?

Across a number of the websites our company updates every day we rely on press releases for a large majority of news output. Whether it’s the latest cast announcement for a West End show, a new exotic tour to far awar places, or a machine that will revolutionise food processing – we receive the good, the bad and the ugly when it comes to press releases. Continue reading