How many businesses have created Facebook pages or Twitter accounts without stepping back to think why? Worse still, there are some who don’t realise that the best thing for them to do is get off social media altogether, and fast.
I read an interesting blog post recently that questioned why some businesses feel the need to have a social presence at all. A clothes shop I can understand, but a fridge manufacturer? Perhaps not.
Surfing the web is a great way of researching holidays we might book, or businesses we might use. Having decided to look into replacement windows I went ahead and booked three home appointments with some of the leading names. The first appointment was fine, but out of our price range; the second was just a long and mind-numbing experience as the sales person took three hours to make his pitch, measure-up and provide us with a quote. I know, I should’ve kicked him out – I’ve learnt the lesson I assure you.