Google has become so dominant that it’s now beginning to worry me and surely it’s only going to get worse. The fact that we have all used Google so heavily means we can only blame ourselves; we’ve fed the monster after all.
Of course, we have to play by their rules as choice flies out of the window and we consistently struggle to adapt to new algorithms to ensure our website’s perform to their potential.
But how can our website’s perform? We’re able to produce quality content on our magazine sites only because advertisers choose to use them to market themselves – and banner ads still play the starring role when it comes to revenue.